Our client is a fast-growing retail microfinance and digital payments company, enabling small retailers across India to offer AEPS, Micro-ATM, fund transfers, bill payments, recharges, insurance and other critical financial services through a high-volume Web and Mobile App platform. SmartinfoLogiks partnered with them as their core technology provider, developing their complete retail fintech ecosystem - including MATM & AEPS infrastructure, merchant onboarding, hierarchical sales modules, dispute workflows, and a unified transaction engine. The platform today integrates 50+ financial products and services, such as AadhaarPay, AEPS, DMT, BillPay, MATM, CRM, Insurance, NSDL/PAN, BBPS, QRPAY, Recharge, SmartCollect, PG, CMS, Fund Transfer, Move-to-Bank, Travel, Tax Collection, Helpdesk and more - powering millions of retailer-level transactions every month.
As their operations expanded and product count grew, the leadership team required deeper visibility into performance, transaction volumes, fund requests, sales productivity, and product-wise valuation across regions. To enable this scale, they implemented Analytics101, integrating real-time dashboards, automated MIS reports, and granular transaction analytics - giving the CEO, Cluster Heads, Zonal Heads, and TSMs a unified, accurate and actionable view of their entire retail fintech operations.
Their team including CEO, Cluster Head, Vice President, Territory Sales Manager (TSM), and others, faced key challenges:
To address these challenges, our client implemented Analytics101, a powerful BI and analytics solution providing precise, actionable business retail fintech insights. Analytics101 helped them to streamline reporting, enhance data accuracy, and unlock valuable insights that would propel business growth. This Multi-Platform Financial Data Analysis solutions offers a comprehensive toolkit designed to empower retail microfinance with data-driven decision-making capabilities.
Through Analytics101, CEO could effectively track their Monthly Gross Turnover Volume (GTV) and analyze monthly performance. This helped them to do overall strategic planning and operational efficiency.
Enhanced Decision-Making
Improved Operational Efficiency
Strategic Planning
Performance Analysis
With real-time capabilities, retail microfinance businesses can effortlessly monitor their gross turnover transactions for the current day, providing accurate and timely counts. This eliminates the hassle and inaccuracies associated with traditional Excel sheets, ensuring a seamless and efficient tracking process.
Instant Transaction Visibility
Accurate Transaction Counts
Streamlined Transaction Processing
Timely Financial Insights
With Analytics101 Sales teams can seamlessly track their monthly fund requests, associated with specific products and merchants. This streamlined approach enhances visibility and management of fund request amounts, leading to effective oversight and decision-making with data analytics in retail fintech.
Centralized fund request tracking
Product-specific fund allocation
Enhanced visibility and oversight
Improved decision-making
Retail Microfinance businesses could effectively view and analyze their active networks, organized under sales users. This functionality provides clear visibility into network activities, facilitating better management and strategic decision-making.
Clear network visibility
Organized network management
Enhanced oversight and control
Data-driven decision-making
Product-wise reports assessed and compared with data analytics in retail fintech for financial performance of individual products through detailed transaction valuation.
Granular product analysis
Detailed transaction valuation
Comparative financial performance
Data-driven product optimization
Analytics101 provided detailed insights into retailer performance by examining each transaction individually.
Granular transaction analysis
Deep dive into retailer performance
Enhanced understanding of customer behavior
Data-driven optimization
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