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Case Study

Analytics101 – Your Retail Fintech Partner. From Transaction Tracking to Growth Strategies

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About Client

Our client, a leading retail microfinance fintech organization in India, focuses on promoting financial solutions for small retailers and economic empowerment for underserved communities. They provide online platforms (Web and Mobile App) such as MATM and AEPS Services, Aadhaar-Based digital payments that allow retailers to deliver comprehensive financial services through a robust cloud infrastructure.

  • :   Fintech, Microfinance
  • :   Mobile App, Web Application
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Challenges in Retail Fintech: Overcoming Transaction and Sales Tracking Issues

Their team including CEO, Cluster Head, Vice President, Territory Sales Manager (TSM), and others, faced key challenges:

  • The CEO lacked access to overall business retail fintech insights across teams and regions, affecting strategic decisions.

  • Cluster Heads struggled to monitor and track the performance of their teams.

  • Vice Presidents/Zonal Heads found it difficult to evaluate regional sales performance and forecast revenue.

  • TSM’s couldn’t effectively track individual performance or prioritize sales activities, impacting productivity.

  • Additionally, the inability to track high transaction volumes and overall sales performance hindered business growth.

  • The significant gap in transaction volume calculations impacted revenue growth and overall business performance.

The Benefits our clients get by Implementing Analytics101

To address these challenges, our client implemented Analytics101, a powerful BI and analytics solution providing precise, actionable business retail fintech insights. Analytics101 helped them to streamline reporting, enhance data accuracy, and unlock valuable insights that would propel business growth. This Multi-Platform Financial Data Analysis solutions offers a comprehensive toolkit designed to empower retail microfinance with data-driven decision-making capabilities.

Gross Turnover Volume (GTV)

Through Analytics101, CEO could effectively track their Monthly Gross Turnover Volume (GTV) and analyze monthly performance. This helped them to do overall strategic planning and operational efficiency.

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Enhanced Decision-Making

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Improved Operational Efficiency

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Strategic Planning

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Performance Analysis

Gross Turnover Volume
Per Day Business valuation

Per Day Business valuation

With real-time capabilities, retail microfinance businesses can effortlessly monitor their gross turnover transactions for the current day, providing accurate and timely counts. This eliminates the hassle and inaccuracies associated with traditional Excel sheets, ensuring a seamless and efficient tracking process.

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Instant Transaction Visibility

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Accurate Transaction counts

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Streamlined Transaction processing

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Timely Financial insights

Monthly Top Up Fund request

With Analytics101 Sales teams can seamlessly track their monthly fund requests, associated with specific products and merchants. This streamlined approach enhances visibility and management of fund request amounts, leading to effective oversight and decision-making with data analytics in retail fintech.

done

Centralized fund request tracking

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Product-specific fund allocation

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Enhanced visibility and oversight

done

Improved decision-making

Master Retail Fintech with Data Insights.
Drive growth and performance with our cutting-edge retail fintech solutions.

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Monthly Active Networks

Retail Microfinance businesses could effectively view and analyze their active networks, organized under sales users. This functionality provides clear visibility into network activities, facilitating better management and strategic decision-making.

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Clear network visibility

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Organized network management

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Enhanced oversight and control

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Data-driven decision-making

Monthly Active Networks
Product wise transaction valuation

Product wise transaction valuation

Product wise reports assessed and compared with data analytics in retail fintech for financial performance of individual products through detailed transaction valuation.

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Granular product analysis

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Detailed transaction valuation

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Comparative financial performance

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Data-driven product optimization

Transaction wise retailers' business

Analytics101 provided detailed insights into retailer performance by examining each transaction individually.

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Granular transaction analysis

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Deep dive into retailer performance

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Enhanced understanding of customer behavior

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Data-driven optimization

Transaction wise retailers' business

Key Benefits


30%Retail
Performance

50% Merchant
Performance

40%Sales Team
Performance

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