Selling at showrooms, shops, and malls may all seem like a sound sale process but still a daunting one. Digital marketing has now shaken reality realms. People often use Instagram, Facebook, and other respective sites to chat and develop connections, similarly, they have started using these sites productively. They have started selling products, creating their own fanbase, augmenting their followers as well as selling goods and services, and generating a healthy amount of revenue.

What is Digital Marketing?

Also referred to as Online Marketing, Digital marketing is the delivery of advertisements through digital channels. It not only supports brands but also links potential customers through the internet and other digital communication channels, like:

• Social Media
• Websites
• Search Engines

Digital marketing is a broad discipline that encompasses attracting clients via emails, content marketing, search engines, social media, etc.

Digital Marketing Components

1.  Search Engine Optimization

The main aim of SEO is to enhance organic traffic to your business site. SEO employs practices technically and innovatively to advance your rankings and boost awareness of your business on the internet on different search engines such as Google, Yahoo, and Bing.

An effective SEO strategy boosts your website’s visibility by driving organic traffic and enhancing your online presence. About 53% of website traffic is derived from organic search.

2. Pay-Per-Click (PPC)

Pay-per-click is an amazing strategy to maintain a presence in search results while you establish organic rankings with SEO. in view of boosting your rankings swiftly, PPC can start driving qualified leads to your site the moment your ads go live- and it’s quite an affordable option for businesses in various industries.

PPC traffic converts about 50% better than organic site visitors.

3. Social Media Marketing

SMM is yet another essential component of digital marketing. Digital marketers use popular social media channels such as Facebook, YouTube, LinkedIn, Twitter, Instagram, etc. They make available paid avenues to associate with potential customers using organic activities with advertorials and sponsored advertising campaigns on these particular channels to reach a wider audience base.

Nearly 76% of social media users buy products they see on social media.

Almost all of us are involved in digital marketing either as a buyer or as a seller. Digital marketing has a really wide scope in the present and in the future.